Our Philosophy
,At Underwood's we are devoted to being the best Jeweler in the South. We accomplish this through our long-term philosophy that quality in merchandise, presentation, personal service, and our integrity will bring the customer back to shop with us.
,History of Underwoods
,Underwood Jewelers was founded in 1928 by industry legend Herbert F. Underwood. The jewelry store started as a diamond and watch store in Palatka, Florida, just prior to The Great Depression. However because of great skills in buying and selling diamonds and a lot of hard work Underwood expanded to Jacksonville,Florida, in 1940; even though the Depression was still going on.
,Our Experience
,At Underwood's we are devoted to being the best Jeweler in the South. We accomplish this through our long-term philosophy that quality in merchandise, presentation, personal service, and our integrity will bring the customer back to shop with us.
