One of the world's most effective rebrands of 2011.
,Positioning as the ‘Harvard of networking training’
,Synsation’s rebrand of this professional development program was recognised in the Rebrand 100 Global Award list in 2011 for excellence in brand repositioning.
,The Business Networking Academy provides professional development programs to help its members become more confident creating and managing networks.
,When their branding needed a new professional approach, they chose Synsation to create a new logo and design strategy. After revitalising the brand identity it was applied consistently across online and traditional channels.
,The change has made a very positive impact. In the words of the client, “it looks very professional and I love the symbolism. Having a strong brand gives us something to leverage and grow."
,designer website; http://www.synsation.com.au/studies.php?id=132
