Description
Super Kraft
Atsushi Yamamoto Records Tokyo KK
This logo is an artwork for a japanese music label. Just because western language sounds very cool to japanese, a german name was chosen for the label. Apart from its german sound, the name should be also easy to pronounce. The word “Super” is often used in Japan and “Kraft” sounds very german because of the “kr” syllable. The logo let people think of an industrial product - a super glue from Germany. So it shows an elephant hanging head first on the logo name.
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