Totobet

Stage 1:
DISCOVERY

– Identify organizational values and culture
– Clarify business goals and marketing objectives
– Gather audience profile/s and top of mind concerns
– Research Totobet’s market position and key competitors
– Investigate brand perceptions; its “ecosystem” and influencers
– Inventory existing brand hierarchy and elements
– Evaluate brand’s strengths, weaknesses
– Explore new business opportunities
– Determine any special applications for logos

BRAND REPORT (Wayne)
Define Brand in written document to include
– Company vision and mission
– Brand matrix: key messages by each product or market segment
– Competitive edge
– Brand promise and value proposition
– Profiles of targeted audience and its top of mind concerns