New identity making Australia's health system work better.
,Just the starting point for eHealth records.
,Synsation has designed and delivered a new brand identity and a detailed 60-page Identity Guideline for eHealth records, also known as a PCEHR (Personally Controlled Electronic Heath Record). Australians will be able to sign up for online access to their health records from July 1.
,The Department of Health and Ageing’s major communications campaign targets a diverse audience that includes Australian patients, doctors and IT partners. Synsation also worked closely with delivery partners, including Accenture who are the National Infrastructure Partner for eHealth.
,Synsation designed the logo and applications including print, digital, exhibition, TV and outdoor. The identity combines a simple logo with a file device that can open into a multi-layered graphic to connect complex elements and ideas in a simple and approachable visual language.
,designer website; http://www.synsation.com.au/studies.php?id=144
