Kashi

The Kashi Company is leading a revolution in how people eat by offering products and brand experiences that empower consumers to live their best lives. Addis Creson was charged with evolving Kashi’s corporate identity to better reflect the movement they were looking to inspire. The elements of the logo express Kashi’s uniqueness and authenticity. The tagline, which focuses on the people behind the products, complements the visual elements and reminds consumers of the personal attention that goes into all Kashi food. We retained white, the equity color we established to unify Kashi’s offerings. Representing their honesty and purity of ingredients, it also offers a clean landing area to showcase the brand equities.