History of the Nordic Boats Logo
,Before the purchase of Davis Boat Manufacturing, DBA
Nordic Boats in 2005, the company was formerly known
as Nordic Powerboats. After Nordic was purchased from
Orval Somerstedt, founder of Nordic Powerboats, by
Randy Davis the companies name was shortened down
to read Nordic Boats. Along with this name change came
the update and revisions to the logo mark also known as
“Morton Fern Feather” the serpent icon associated with
Nordic Boats.
The original logo was designed and implemented in
1964 when the company was founded. The logo has
taken many forms and variation over the years, and with
the competitive nature of the industry Nordic Boats has
required one name and one logo in order to create better
brand recognition.
With domestic and international sales as well as a
growing dealer network, a consistent brand image will
also help establish a larger global presence. Since the
Nordic name and logo was established, it made sense to
keep it. It was decided that both components would be
implemented into the New Nordic brand identity. Next a
revamped and updated logo was needed… something
that would send the right message worldwide while
maintain the antiquity of the company.
The serpent “Morton” was cleaned up and contained
within an ellipse to relay the message of an aggressive
controlled, progressive, and growing company, but it also
gave Nordic Boats identity a global feel. “Nordic” was
kept in the same font so that people will still associate
the new image with the same company. “Boats” was
added below in a hand written scripted font called
Blazing Italic.
Nordic Boats overall brand image are used on internal
and external documents, advertising, signage, vehicle
graphics, and all other opportunities for corporate
branding and recognition.
