Astana-Almaty 7th Asian Winter Game

Description

Description of logo
In the tracing the logo goes back to the image of a wheel nomadic bullock-cart. In heraldic art the wheel serves as a symbol of eternal movement, both in space, and in time. Being reflection of idea of constant development, the logo becomes an emblem of life personifying creative dynamism.
The symbolic of a wheel is close to symbolic of a circle and, according to ancient beliefs, expresses idea of rotation of the god of the Sun around of the Earth.
Thus, the logo is a solar sign and comprises the radiant power of a star granting life and prosperity.
Semantics of color
The color decision concerns to « stimulating scale » that strengthens sensation of dynamics and emotional rise. Use of red and dark blue tones underlines the main qualities of sports meet. Dark blue - the technological, cold color, personifying calmness, freedom, impartiality and concentration. Red - hot color of passion, aspiration and a victory. Ice and flame are present both at competition and in a trade mark.


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Details

File size: 198.6 KB

Files Included: CDR

License: Unknown License

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