Our master logo is made up of two
elements: the Mpact ‘symbol’ and the Mpact
‘wordmark’ in a specially drawn typeface.
Please respect the logo and wordmark
relationship; they must never be used as
separate elements. The Mpact master
logo should always be reproduced from
the correct master digital artwork. Do not
re-create or alter this artwork in any way.
Clear space logo:
A defined area of minimum clear space
around the Mpact logo helps protect its
integrity and ensures maximum impact.
This space should be kept clear of all type,
graphic elements, keylines and photography.
The minimum clear space surrounding the
logo is defined by the height of the lower
case ‘x’ in the Mpact logo. However, a larger
area of clear space is preferable, please
allow as much clear space as possible, to
ensure that the logo is prominent.
A larger area of clear space than that
defined opposite is preferable, allow
the maximum amount of clear space
possible.
Do not locate the logo using the
clear space guide butted to the corner of an
item. Do not use the clear space as a sizing
tool, for example making it so large, that
the logo clear space defines the edge of an
item.
