If you buy a watch from Swatch, you can design your very own background pattern. If you order shoes from Nike, you can choose the colors you want. If you work for Creuna (a leading digital agency located in Scandinavia), you can make your very own logo. Mass customization meets dynamic identity today, as Creuna emerges with its new look.
,Central to Creuna's new visual identity is a dominating C, functioning as both logo and design element. By using simple technology in a new way, the team behind this new profile made it possible for individual employees to design their own versions of the new company logo.
,The C is divided into sections in which people can play with patterns and colors to express their personal style. In this way each employee has their own unique logo, for use on business cards, presentations, screensavers and so on. Creuna's profile is ultimately made up from the individual contributions. The logo will continue to evolve, with the constant creation of new variants.
,Design by Tor Erik Ranleth, Creuna Norway
