Description
A good deal of work has been done to find a way of describing TechZone that is a true articulation of the elements that make up the brand. The brand pyramid (see left) indicates these elements in a clear and concise way, acting as a quick reference point for anyone wishing to gain an understanding of the TechZone brand and how it should be represented. It is important that consideration is given to these elements whenever the TechZone identity is applied.
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