Branding an outsider in the optical market online - Making glasses approachable and cool.
,Sneaking Duck is poised to turn the optical market on its head, with fun and affordable prescription glasses available online. They turned to Synsation for a brand identity and logo design that could work online, in print and on packaging and product.
,Developing a logo that could be printed on the glasses themselves as well as product accessories and packaging was a challenge. Quirky yet simple, it combines a memorable graphic element with a brand name typography that can be used on the thinnest of glass arms.
,The brand’s launch party typified the fun people are having with Sneaking Duck’s identity – check out their Facebook page to see how.
,designer website; http://www.synsation.com.au/studies.php?id=139
