Branding an outsider in the optical market online. Making glasses approachable and cool.
,Sneaking Duck is poised to turn the optical market on its head, with fun and affordable prescription glasses available online. They turned to Synsation for a brand identity and logo design that could work online, in print and on packaging and product.
,Developing a logo that could be printed on the glasses themselves as well as product accessories and packaging was a challenge. Quirky yet simple, it combines a memorable graphic element with a brand name typography that can be used on the thinnest of glass arms.
,The brand’s launch party typified the fun people are having with Sneaking Duck’s identity – check out their Facebook page to see how.
,designer website; http://www.synsation.com.au/studies.php?id=139
